Game Console

Intellivision

The Intellivision is a second-generation home video game console created by Mattel Electronics and released in 1979. It was introduced as a more advanced competitor to the Atari 2600 and became one of the most important home consoles of the early 1980s. The system was especially known for its attempt to present itself as a more sophisticated and technically superior console, offering stronger graphics, more detailed sports games, and a distinctive controller design.

The console is important because it helped define the competition of the cartridge-based era and showed that the home console market was becoming more ambitious. While earlier systems focused more heavily on simple arcade-style action, the Intellivision tried to position itself as a more serious and more intelligent entertainment machine. This gave it a strong identity in the market and helped it become one of the best-known systems of its generation.

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How to Choose and Change Games

The Intellivision uses cartridge-based software, which means players choose a game by selecting the cartridge they want to play and inserting it into the console. Only one cartridge can be used at a time, so the active game depends entirely on what is physically inserted.

To change games, the console should first be turned off. After that, the current cartridge can be removed and replaced with another one. Once the new cartridge is inserted and the system is turned on again, that game becomes available immediately. Like other second-generation consoles, the Intellivision does not use a built-in game menu or digital library.

  • Choose a game by selecting its cartridge.
  • Insert one cartridge into the console at a time.
  • Turn off the console before changing cartridges.
  • Remove the current game and insert another one.
  • Turn the system back on to begin playing the new title.

Game Library

The Intellivision had a strong and varied library for its time, with particular strength in sports, action, strategy, and arcade-style games. Mattel promoted the system as a more advanced machine, and that idea was reflected in many of its releases, especially in sports titles that aimed to feel more detailed and realistic than those on competing consoles.

The console also became known for a number of arcade adaptations, original releases, and games that took advantage of its controller overlays and more complex input style. Although its software catalog was smaller than that of the Atari 2600, it still built a strong identity and earned a loyal audience. The system’s library helped establish Intellivision as one of the leading consoles of its era.

  • Used cartridge-based software.
  • Offered action, sports, strategy, and arcade-style games.
  • Became especially known for stronger sports titles.
  • Used controller overlays for game-specific commands.
  • Built a reputation as one of the major game libraries of the early 1980s.

Most Popular Games

Several games became especially associated with the Intellivision because they highlighted the strengths of the console and helped define its reputation. These titles are among the most remembered by retro players and collectors.

  • Major League Baseball — One of the most famous Intellivision sports games and an important part of the console’s identity.
  • NFL Football — A major example of Mattel’s effort to make sports gaming feel more advanced and realistic.
  • Astrosmash — One of the console’s best-known action games and a favorite among many players.
  • Advanced Dungeons & Dragons — A notable fantasy adventure title that helped expand the range of experiences available on the system.
  • BurgerTime — One of the most recognized arcade-style games associated with Intellivision.

These games mattered because they show the range of the Intellivision library. Some emphasized action and arcade fun, while others helped give the system a more strategic or simulation-like identity than many of its competitors.

History

The Intellivision was released by Mattel Electronics in 1979, during a period when the home console market was expanding rapidly. By this time, cartridge-based systems had made it possible for players to build larger home game libraries, and competition between hardware makers was becoming more serious. Mattel entered this environment by presenting Intellivision as a technologically advanced alternative to the Atari 2600.

The system became one of the key consoles of the early 1980s and played a major role in the rivalry that shaped second-generation gaming. It built its reputation through more advanced graphics, strong sports software, and aggressive marketing that emphasized its superiority over competitors. Although the video game crash of 1983 affected the console market heavily, Intellivision still remains one of the most important machines of its era.

  • Released by Mattel Electronics in 1979.
  • Part of the second generation of home consoles.
  • Competed mainly with the Atari 2600 and later with other major rivals.
  • Marketed as a more advanced and intelligent gaming system.
  • Became one of the defining consoles of the early 1980s.

Hardware

The Intellivision was built to offer stronger technical performance than many of its early competitors. Its hardware allowed for more detailed graphics and more ambitious game design compared with several earlier home systems. The console’s physical identity was also shaped strongly by its controllers, which were unlike the standard joystick style used by many rival machines.

The controllers featured a circular directional disc, a numeric keypad, and side buttons, creating a more complex input system that could support a wider range of commands. This design made the Intellivision feel more advanced, although it could also make the console less immediately accessible for some players.

  • Designed as a more advanced second-generation console.
  • Known for stronger graphics than some early competitors.
  • Used built-in wired hand controllers.
  • Featured a directional disc, side buttons, and a numeric keypad.
  • Used plastic controller overlays for game-specific controls.

Market Impact

The Intellivision had a major impact on the early home console market because it became one of the strongest challengers to Atari during the second generation. It helped prove that the console business could support direct competition between major brands and that technical power could become an important selling point. In that sense, the Intellivision helped move the industry toward more ambitious hardware and more sophisticated software design.

In commercial terms, the Intellivision became one of the most successful non-Atari consoles of its era. It is generally associated with lifetime sales of around 3 million units, which placed it among the major home video game systems of the early 1980s. Although it remained behind the Atari 2600 in total market dominance, it still became a significant commercial presence and an important part of the period’s console rivalry.

  • Sold around 3 million units over its lifetime.
  • Became one of the leading second-generation home consoles.
  • Helped establish strong competition in the cartridge-based market.
  • Strengthened the role of sports and more advanced simulation-style games in home gaming.
  • Remains one of Mattel’s most important contributions to video game history.

Because of this, the Intellivision is best remembered not only as a successful early console, but also as a system that showed how competitive and creative the home gaming market had become by the early 1980s. Its role in shaping that period gives it a lasting place in the history of video games.

Fun Facts

The Intellivision is memorable not only because of its games, but also because of its unusual design and strong market identity. It stood out from many competitors by presenting itself as a more sophisticated alternative and by using one of the most distinctive controller layouts in console history.

  • The name “Intellivision” combines the ideas of “intelligent” and “television.”
  • Its controller overlays changed depending on the game being played.
  • It became especially famous for sports and strategy-style titles.
  • It was one of the major challengers to Atari in the early 1980s.
  • Its controllers remain among the most recognizable of the cartridge era.

The Intellivision represents an important stage in the early history of home video games, when console makers were experimenting with stronger hardware, more detailed software, and new ways to stand out in a fast-growing market. With its distinctive controllers, strong sports library, and role in shaping second-generation competition, it remains one of the key systems of its era. If you would like to explore that story more closely, visit Gameplaza in Altstetten, Zurich, where the Intellivision can be discovered as part of a wider journey through the past, present, and future of video games.

Important Info

Manufacturer:Mattel Electronics (1979–1984)
INTV Corporation (1984–1990)
Type:Home video game console
Generation:Second
Release date:NA: 1979
UK: 1981 [failed verification]
ZA: 1982
DE: 1982
FRA: 1982
JP: 1982
BR: 1983
Lifespan:1979—1990
Introductory price:US$275
CA$385
£199
DM499
₣2000
¥49,800
Discontinued:1990
Units sold:> 3.75 million (1980–83)
Media:ROM cartridge
CPU:GI CP1610
Memory:1K RAM, 6K ROM
Display:Standard TV, 159×96 resolution, 16 color palette
Graphics:Standard Television Interface Chip (STIC)
Sound:GI AY-3-8914 (three-channels, one noise generator)
Online services:PlayCable
Best-selling game:Las Vegas Poker & Blackjack — 1.939 million
Major League Baseball — 1.085 million (as of June 1983)

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