PRIVACY POLICY
Updated at May 27th, 2025
GamePlaza (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed by GamePlaza.
This Privacy Policy applies to our website, its as-Prisociated subdomains and all our services (collectively, our “Services”) alongside our application, GamePlaza. By accessing or using our Service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy.
We use the term «data« here interchangeably with «personal data».
If you transmit or disclose data to us about persons other than yourself, we assume that you are authorized to do so and that this data is correct. By transmitting data about third parties, you confirm this. Please also ensure that these third parties have been informed about this Privacy Policy.
Definitions and key terms
To help explain things as clearly as possible in this Privacy Policy, every time any of these terms are referenced, are strictly defined as:
- Cookie: small amount of data generated by a website and saved by your web browser. It is used to identify your browser, provide analytics, remember information about you such as your language preference or login information.
- Company: when this policy mentions “Company,” “we,” “us,” or “our,” it refers to GamePlaza GmbH, Badenerstrasse 569, 8048 Zürich, that is responsible for your information under this Privacy Policy.
- Country: where GamePlaza or the owners/founders of GamePlaza are based, in this case is Switzerland
- Customer: refers to the company, organization or person that signs up to use the GamePlaza Service to manage the relationships with your consumers or service users.
- Device: any internet connected device such as a phone, tablet, computer or any other device that can be used to visit GamePlaza and use the services.
- IP address: Every device connected to the Internet is assigned a number known as an Internet protocol (IP) address. These numbers are usually assigned in geographic blocks. An IP address can often be used to identify the location from which a device is connecting to the Internet.
- Personnel: refers to those individuals who are employed by GamePlaza or are under contract to perform a service on behalf of one of the parties.
- Personal Data: any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
- Services: refers to the services provided by GamePlaza as described in these terms and on this platform.
- Third-party service: refers to advertisers, contest sponsors, promotional and marketing partners, and others who provide our content or whose products or services we think may interest you.
- Website: GamePlaza’s site, which can be accessed via this URL: https://gameplaza.ch/
- You: a person or entity that is registered with GamePlaza to use the Services.
Controller
Unless we tell you otherwise in an individual case, the person responsible for processing our data under this Privacy Policy («Controller») for the purposes of data protection law is:
- GamePlaza GmbH, Badenerstrasse 569, 8048 Zürich, Switzerland
You can contact us regarding data protection matters and to exercise your rights at:
Collection and Processing of Data
We collect data when you visit our website and/or use our Services. The processing of your data is limited to data that is necessary for the operation of a functional website and the provision of our content on it. The processing of your data is based on the purposes agreed or on a legal basis. The specific data we process about you depends on the reason for and purpose of the processing. We only collect data that is necessary for the implementation and processing of our Services or that you provide to us voluntarily. As far as it is not unlawful, we also collect data from public sources (e.g. debt collection registers, land registers, commercial registers, the media, or the Internet including social media) or receive data from public authorities and from other third parties (such as credit agencies, address brokers, associations, contractual partners, Internet analysis services, etc.).
The categories of data that you have provided to us directly and the categories of data that we receive about you from third parties include, but are not limited to:
- Technical Data: IP address; information about the operating system of your terminal device; cookies; name and URL of any websites visited; amount of data transferred; region, date and time of access; websites accessed via our website; websites from which any access takes place; type of browser; name of the internet provider; protocols; etc.;
- Registration Data: Name; address; email address; telephone number; date of birth; debit/credit card information; TWINT information, etc.;
- Communication Data: Data transmitted via contact form, email, telephone, letter or other means of communication; name; contact details; type, manner, place and time of communication and, as a rule, its content (i.e. the content of e-mails, letters etc.); details of your request if you use an online contact form; order number; details of interactions with you; consent forms (e.g. newsletter or online contact form);
- Contract and Service Data: Information when using our Services and/or with regard to a possible conclusion of a contract; information about your contracts (e.g. type and date of conclusion); information about Services provided or to be provided; information about feedback (e.g. complaints, feedback on satisfaction, etc.); information required for the execution and administration of the contracts (e.g. information in connection with billing, customer service, technical support and the enforcement of contractual claims), etc.;
- Other Data: We may also collect data from you in other situations. For example, data may be collected in connection with official or legal proceedings (e.g. files, evidence, etc.). As part of the Services we offer, we may collect data about who uses our Services at our venue and when, and we may create photos, videos and sound recordings in which you can be recognised.
As part of our business relationship, it is necessary for you to provide us with data that is required for the establishment and fulfilment of the contractual relationship. In general, there is no legal obligation to provide us with this data. However, without this data, we may not be able to enter into or continue the contract with you. In addition, certain information must be disclosed to enable data traffic on the website, e.g. an IP address.
Purposes of the Processing
The data collected is mainly used for the conclusion and processing of contracts with you and business partners, in particular in connection with the Services offered on our website. We also process the data in order to fulfil our legal obligations, both domestically and internationally.
In addition, in accordance with applicable law and where appropriate, we may process data for the following purposes, which are in our legitimate interest or in the legitimate interest of third parties:
- Services Development and Innovation: We process your data in order to further develop our Services, website and other platforms on which we operate and to expand our Services.
- Communication: We process your data for the purpose of communicating with you, in particular to respond to your enquiries, when you exercise your rights and to contact you in the event of queries.
- Security: We process your data to protect our operations, our IT and other infrastructure as well as our website.
- Marketing and Promotions: We process your data for market, media and opinion research, optimization of advertisements and promotions in order to show you advertisements and offers that are genuinely tailored to your interests and for sending newsletters if and insofar as you give us your consent, provided this is required by applicable law.
- Relationship Management: We may use a Customer Relationship Management System («CRM») to store and process your data as described.
- Risk Management, Corporate Governance and Business Development: We process your data as part of our risk management and corporate governance in order to protect us from criminal or abusive activities. As part of our business development, we might sell businesses, parts of businesses or companies to others or acquire them from others or enter into partnerships, which might result in the exchange and processing of data based on your consent.
- Litigation: We process your data for the enforcement of legal claims and for defense in legal disputes and official proceedings.
Legal Basis for the Processing
Where we have asked for your consent for certain processing (e.g. for receiving newsletters), we process your data based on such consent. You may withdraw your consent at any time with effect for the future by providing us written notice (email sufficient). Withdrawal of your consent does not affect the lawfulness of the processing that we have carried out prior to your withdrawal, nor does it affect the processing of your data based on other processing grounds.
Where we have not asked for your consent, we process your data for other legal reasons, such as a contractual obligation, a legal obligation, a vital interest of the data subject or of another natural person, to perform a public task or a legitimate interest, which includes compliance with applicable law and the marketing of our Services, the interest to better understand our markets and in managing and further developing our company, including its operations, safely and efficiently.
Disclosure of Data to Third Parties
In order to perform our contracts, fulfil our legal obligations, protect our legitimate interest and fulfil the other purposes and legal grounds mentioned above, we may disclose your data to third parties, in particular to the following categories of recipients:
- Service providers: We work with service providers in Switzerland and abroad who process data about you on our behalf or under joint responsibility with us or who receive data about you from us under their own responsibility (e.g. IT providers, banks, insurance companies, telecommunications companies, credit information agencies, address verification providers, payment service providers, lawyers) or who we engage to process data for any of the purposes listed above on our behalf and in accordance with our instructions only.
- Contractual partners: If it is required under the respective contract, we share your data to other contractual partners, merchants, subcontractors, etc.
- Legal Authorities: We may disclose personal data to government offices, courts and other authorities in Switzerland or abroad if we are legally obliged or authorised to do so or if this appears necessary to protect our interests. The legal authorities process data about you that they receive from us under their own responsibility.
Newsletter
If you subscribe to our newsletter, we process the information provided by you (e.g. contact details) in order to provide you with our newsletter. You can unsubscribe from our newsletter at any time by using the option to unsubscribe contained in the newsletter or by sending us an email to the address mentioned above.
The data collected includes name, email address.
Cookies
We use cookies on our website that allow us to identify your browser or device and that may allow certain third parties to do so as well. Cookies are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our website.
Some cookies are necessary for the functioning of our website or for certain features. These cookies are only temporary («session cookies») and are deleted after you have visited our website. Other cookies are necessary to store user configurations and other information beyond a session («persistent cookies»). Irrespective of this, you have the option of setting your browser to reject cookies, to save them for a single session only or to delete them before their usual expiry date.
Most of the cookies we use are so-called session cookies. We only use persistent cookies to save user settings (e.g. language etc.) and to understand how you use our Services and content. Some cookies are sent to you by us, others by business partners we work with. If you choose to block cookies, you may not be able to use certain features (e.g. language settings, etc.).
By using our website and agreeing to other marketing emails, you consent to the use of such techniques. However, depending on the purpose of these cookies, we may ask for your explicit consent beforehand. You can accept or decline consent via the cookie banner on our website.
Links to third party offerings
Our website may contain third-party offerings. Please note that when you use such link, your data such as IP address, personal browser settings etc., are transmitted to these third parties. We have no control over the offers of third parties, do not check them and are not responsible for them. Please note that the terms of this Privacy Policy do not apply to these third-party offers or their content or to the collection of your data after you have clicked on links to such third-party websites or have taken advantage of these third-party offers. We encourage you to read the privacy policies of every website you visit. Any links to third-party websites or locations are for your convenience and do not signify our endorsement of such third parties or their products, content, or websites.
Tracking Tools
We use the following tracking tool(s) to ensure a tailored design and the continuous optimization of our website:
Google Analytics:
Google Ireland (based in Ireland) is our provider of “Google Analytics” and acts as our processor. Google Ireland relies on Google LLC (based in the US) as a processor for its services (both “Google”). Google uses performance cookies to track the behaviour of visitors to our website (duration, frequency of pages viewed, geographic origin of access, etc.) and compiles reports for us on the use of our website on this basis. We have configured the service so that the IP addresses of visitors are shortened by Google in Europe before being forwarded to the US and thus cannot be traced. We have turned off the “Data Forwarding” and “Signals” settings. Although we can assume that the information we share with Google is not personal data for Google, it is possible that Google can draw conclusions about the identity of visitors from this data for its own purposes, create personal profiles and link this data to the Google accounts of these persons. If you consent to the use of Google Analytics, you explicitly agree to such processing, which also includes the transfer of personal data (in particular usage data for the website and app, device information and individual IDs) to the US and other countries not offering adequate data protection from a Swiss/EU perspective. Information on the data protection of Google Analytics can be found here Privacy Disclosures Policy – Analytics Help (google.com).
Plugins and our presence on third party platforms
We use plugins on our website which are necessary for optimal website functionality. These plugins may include Google reCAPTCHA, Google Maps api, WordPress Language & Dark Mode Detection etc. and are part of the cookies acceptance. If our website contains icons from other third-party providers (e.g. Twitter, LinkedIn, Telegram, Google, YouTube), we only use theses for passive linking to the pages of the respective providers.
Please find further information on the purpose and scope of data collection and processing by the third party providers in their respective privacy policies. This also applies with regard to our own presence on third party platforms.
How Long Do We Keep Your Information?
We keep your information only so long as we need it to provide our Services to you and fulfill the purposes described in this Privacy Policy. This is also the case for anyone that we share your information with and who carries out Services on our behalf. When we no longer need to use your information and there is no need for us to keep it to comply with our legal or regulatory obligations, we’ll either remove it from our systems or depersonalize it so that we can’t identify you.
How Do We Protect Your Information?
We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, financials, etc.) is never kept on file. We cannot, however, ensure or warrant the absolute security of any information you transmit to us or guarantee that your information on the Services may not be accessed, disclosed, altered, or destroyed by a breach of any of our physical, technical, or managerial safeguards.
Could my information be transferred to other countries?
GamePlaza is incorporated in Switzerland. Information collected via our website and/or our Services, through direct interactions with you, or from use of our help services may be transferred from time to time to personnel, or to third parties. Not all of them are located in Switzerland. Your data may therefore be processed in Europe as well as in the USA, Hong Kong, Ireland, India, Canada, Lithuania, Denmark, Germany, Estonia, Israel, the UK, Latvia and France; in exceptional cases, however, in any other country in the world.
We only transfer data to countries without an adequate level of data protection if this is necessary for the performance of a contract or for the exercise or defense of legal claims, or if such a transfer is based on your explicit consent or is subject to safeguards that as-sure the protection of your data, such as the standard contractual clauses approved by the European Commission (adapted to Switzerland, if applicable).
Is the information collected through the GamePlaza Services secure?
We take precautions to protect the security of your information. We have physical, electronic, and managerial procedures to help safeguard, prevent unauthorized access, maintain data security, and correctly use your information. However, neither people nor security systems are foolproof, including encryption systems. In addition, people can commit intentional crimes, make mistakes or fail to follow policies. Therefore, while we use reasonable efforts to protect your personal information, we cannot guarantee its absolute security. If applicable law imposes any non-disclaimable duty to protect your personal information, you agree that intentional misconduct will be the standards used to measure our compliance with that duty.
Your choices and your rights
To the extent provided for by applicable law, you may request information free of charge about the data processed relating to you, its origin and recipients and the purpose of the data processing. You may also have the right to correction, deletion, restriction or objection to processing, as well as to the transfer of the data to another controller.
Furthermore, you can revoke your consent at any time with effect for the future. All you need to do is send us an informal email.
Please note that the foregoing rights are subject to legal restrictions and may interfere with or make impossible the provision of our services.
How you can update your information
The accuracy of your information is important to us. If you change your contact information, or any of the other information we hold is inaccurate or out of date, please email us to the email address mentioned above.
Governing Law
This Privacy Policy is governed by the laws of Switzerland without regard to its conflict of laws provision.
By visiting our website or using our Services or contacting us directly, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, you should not engage with our website, or use our Services. Continued use of the website, direct engagement with us, or following the posting of changes to this Privacy Policy that do not significantly affect the use or disclosure of your personal information will mean that you accept those changes.
Your Consent and Updates
We’ve updated our Privacy Policy to provide you with complete transparency into what is being set when you visit our website and how it’s being used. By visiting our website or using our Services, you hereby consent to our Privacy Policy and agree to its terms.
Due to the continuous development of our websites and their content, as well as changes in law or regulatory requirements, we may need to amend this Privacy Policy from time to time. The version published on the website is the current version.